A TEN-FOLD TRIUMPH FOR BEST WESTERN HOTELS
Leading hotel group announces 10 new hotel activations
Best Western GB is celebrating its strongest six-month hotel recruitment performance in its recent history.
The group, which represents over 260 independent hotels, has already expanded its portfolio of hotels in Great Britain by 10 this year, marked by the recent activation of Stonecross Manor Hotel, BW Signature Collection. It continues a record-breaking period for the brand, with 2018 representing the highest number of annual activations and a second consecutive year of growth of hotel numbers.
Since January, the group’s portfolio has grown with the addition of a number of independent hotels to its collection, including: Murrayshall Country House Hotel and Golf Club - its third Scottish BW Premier Collection hotel - Best Western Buckingham Palace Road, its 20th hotel in London; Stonecross Manor Hotel, BW Signature Collection; The Putney Hotel, BW Signature Collection; The Wild Pheasant Hotel & Spa, BW Signature Collection; Rossett Hall Hotel, BW Signature Collection; Sure Hotel, Newcastle; Three Ways House Hotel, BW Signature Collection and The Midland Hotel, Sure Hotel Collection.
Upon joining the Best Western brand portfolio, all hotels have access to a range of tools and expert support to drive tourism within their local areas, as well as the support of global partnerships, sales teams and a rewards platform, plus its state-of-art revenue management system which helps to maximise revenue and reduce operating costs.
Best Western now have a range of brands to suit every guest - from economy to luxury - throughout Great Britain. Earlier this year marked the launch of two boutique brands, Aiden and Sadie, offering developers and investors the opportunity to reposition and re-badge existing properties or to transform other buildings to create unique hotels in the upper midscale and upscale segments respectively.
The new brands are in addition to Best Western acquisition of WorldHotels in February 2019, which added five luxury London properties to its portfolio, The Washington Mayfair Hotel; The Caesar Hotel; Royal Garden Hotel; Courthouse Hotel London and Courthouse Hotel Shoreditch.
Rob Paterson, CEO at Best Western GB, said: “It has been a great first half of the year for us, and 2019 is shaping up to be our most ambitious year of growth in recent history. Already activating ten hotels is testament to the work my team has been doing, and the investment we’ve made into our organisation to help support the growth of independent hospitality across GB.
“We proudly champion our hotel members’ independence and heritage, and we are continuing to invest significantly in new sales, marketing and revenue technology to give owners and operators even more compelling reasons to join Best Western.”
ENDS
About Best Western GB
Best Western is a brilliantly different collection of independent hotels proudly giving a personal welcome to guests for over 70 years. With over 260 distinctive hotels in Great Britain alone, there is more to explore with Best Western.
Best Western GB is a retained-profit membership organisation that helps hotels maintain their independence. Committed to representing the views of its independently owned member hotels, Best Western GB tackles key industry issues on their behalf, including the effects of Government policies and legislation, industry changes and environmental impact on the heartbeat of the Great British hospitality industry.
To find out more visit Best Western GB's Media Centre: www.bestwestern.co.uk/company/best-western-media-centre